Virgin Plus

You name it, I (probably) wrote it. As Head of Copy at Virgin Plus, formerly Virgin Mobile, I wrote everything from radio adverts and apps to training manuals and temporary tattoos in collaboration with software engineers, language translators, graphic designers, architects and, yes, Sir Richard Branson.

Member Benefits

The Member Benefits program gives customers exclusive discounts via promo codes and coupons but the redemption process was cumbersome. So, we designed a new website that made redeeming easy and enjoyable.

UX/UI Copy Campaign Copy, Campaign Copy

In-Store

Virgin Mobile stores and kiosks underwent a nation-wide redesign. In collaboration with the architectural and in-store teams , I wrote copy for new signeage, digital posters, training manuals, displays, uniforms, product tags, packaging, and more.

Wayfinding, Retail, Training Manual, Digital Posters, UX Copy

My Benefits App

The Virgin Mobile My Benefits app was created to help customers access exclusive discounts and enter contests from their phone.

UI/UX Copy, Campaign Copy

Home Internet

Until 2018, Virgin Plus had been a mobile-only company. After six months of hard work writing everything from campaign copy, technician training manuals, packaging and naming our modem, Steve, Virgin Plus’ Home Internet product was launched and has been going strong ever since.

Campaign, UI/UX, Signage, Technical Copy